Another salient feature of the company is its food and beverage sector, which produces organic food and beverages and sells worldwide. The concept adopted by the company, "No Sugar," is welcomed in every part of the world, which has breathed life into a new division called Juicze. The company is determined to create awareness by not promoting the consumption of sugar, as sugar leads to severe health problems. Adding sugar to organic juices reduces the benefits of the juice, so to provide a remedy, the company has come up with a solution, which is Juicze, a sugar free value-added drink that has only natural juice in it. This product has caught the attention of consumers all across the globe.